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Once a business plan has been developed, startup founders must secure funding to get the business off the ground. This can be done through a variety of sources, including venture capital firms, angel investors, crowdfunding, and bank loans. In order to attract investors, startup founders must be able to effectively communicate the value proposition of their business and demonstrate a clear path to profitability. Startup founders must also be willing to take risks and be comfortable with uncertainty, as there is often a high degree of uncertainty in the early stages of a business. One of the key factors in the success of a startup business is the ability to develop and deliver a product or service that meets a real customer need.

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